North Carolina Adoption Laws, Page 8

Use of Advertising and Facilitators in Adoptive Placements

Use of Advertisement
Statute: § 48-10-101(b)-(b1)

No one other than a county department of social services, an adoption facilitator, or a licensed agency may advertise in any periodical or newspaper, or by radio, television, or other public medium, that any person or entity will place or accept a child for adoption.
This article shall not prohibit a person from advertising that the person desires to adopt.

inCalifornia Want to adopt? Pregnant? click here
This section shall apply only to a person with a current completed preplacement assessment finding that person suitable to be an adoptive parent.
The advertisement may be published only in a periodical or newspaper or on radio, television, cable television, or the Internet.
The advertisement shall include a statement that (i) the person has a completed preplacement assessment finding the person suitable to be an adoptive parent; (ii) identifies the name of the agency that completed the preplacement assessment; and (iii) identifies the date the preplacement assessment was completed.
Any advertisement under this subsection may state whether the person is willing to provide lawful expenses as permitted by § 48-10-103.

Statute: §§ 48-1-101(a), (3a); 48-3-202(a)

An 'adoption facilitator' is an individual or a nonprofit entity that assists birth parents in locating and evaluating prospective adoptive parents without charge.
No one other than a parent, guardian, or agency may place a minor for adoption.
No one other than a parent, guardian, agency, or an adoption facilitator may solicit potential adoptive parents for children in need of adoption.
No one other than an agency or an adoption facilitator, or an individual with a completed preplacement assessment that contains a finding that the individual is suitable to be an adoptive parent or that individual's immediate family, may solicit for adoption a potential adoptee.
In a direct placement, a parent or guardian must personally select a prospective adoptive parent, but a parent or guardian may obtain assistance from another person or entity, or an adoption facilitator, in locating or evaluating a prospective adoptive parent, subject to the limitations of Article 10 of this chapter.

Credits: Child Welfare Information Gateway (http://www.childwelfare.gov)